{"id":30084,"date":"2021-06-16T17:51:31","date_gmt":"2021-06-16T21:51:31","guid":{"rendered":"https:\/\/offa.ca\/?page_id=30084"},"modified":"2021-06-19T14:45:24","modified_gmt":"2021-06-19T18:45:24","slug":"offa-rebrand-release","status":"publish","type":"page","link":"https:\/\/offa.ca\/offa-rebrand-release\/","title":{"rendered":"OFFA Rebrand Release"},"content":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;30105&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3><b>OFFA Kicks off 2021 Oakville Film Festival with Vibrant New Brand\u00a0<\/b><\/h3>\n<p style=\"text-align: left;\"><b>OAKVILLE, ON\u2014May 13, 2021 \u2014 <\/b>OFFA, the Oakville Festivals of Film &amp; Art, is thrilled to debut a refreshed brand, creating a visual identity that is bold, colourful and dynamic. With the city of Oakville growing in so many exciting ways, we thought it was more important than ever to refresh our own identity with a minimalist logo and vibrant brand that is clean and easily recognizable within Oakville, the surrounding communities that support our film festival and year-round screenings, as well as to all of the filmmakers who submit each year to showcase their films globally.<\/p>\n<p style=\"text-align: left;\">Our overall goal with this refreshed look was to celebrate who we are, where we are going, and create excitement about Oakville\u2019s only independent film festival, which has become a cultural institution in our community. The refreshed brand will propel us into the next phase of our development.<\/p>\n<p style=\"text-align: left;\">\u201cWorking with Thrillhouse Studios to fashion this exciting, vibrant brand was a really great experience\u201d commented Wendy Donnan, Executive Director, OFFA. \u201cOur Board was guided through the process with clear, strategic thinking about creating an innovative brand that best tells our story and captures the creative visual elements of our unique brand, which consists of both film and art\u201d.<\/p>\n<p style=\"text-align: left;\">This project is part of the Investment Readiness Program funded by the Government of\u00a0 Canada\/s SI\/SF Strategy.<\/p>\n<p style=\"text-align: left;\">Funded by<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-30085\" src=\"https:\/\/offa.ca\/wp-content\/uploads\/2021\/06\/community.png\" alt=\"\" width=\"400\" height=\"154\" srcset=\"https:\/\/offa.ca\/wp-content\/uploads\/2021\/06\/community.png 400w, https:\/\/offa.ca\/wp-content\/uploads\/2021\/06\/community-200x77.png 200w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-30086 alignnone\" src=\"https:\/\/offa.ca\/wp-content\/uploads\/2021\/06\/IRP.png\" alt=\"\" width=\"400\" height=\"126\" srcset=\"https:\/\/offa.ca\/wp-content\/uploads\/2021\/06\/IRP.png 400w, https:\/\/offa.ca\/wp-content\/uploads\/2021\/06\/IRP-200x63.png 200w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: left;\">To get a more in-depth look into our new brand, check out the Thrillhouse rebranding <a href=\"https:\/\/vimeo.com\/549435199\">video<\/a>! ###<\/p>\n<p style=\"text-align: left;\"><b>ABOUT THRILLHOUSE STUDIOS\u00a0<\/b><\/p>\n<p style=\"text-align: left;\">Thrillhouse Studios is a boutique branding agency that focuses on brand development, digital marketing, design, and more. Since their inception in 2017 their core belief has always been that every brand should tell a story, and through collaboration they will blend style, substance, and imagination to help communicate that vision. Learn more about Thrillhouse and the other projects they\u2019ve collaborated on at: <a href=\"http:\/\/thrillhousestudios.com\/\">thrillhouse.ca<\/a>.<\/p>\n<p style=\"text-align: left;\"><b>ABOUT OFFA\u00a0<\/b><\/p>\n<p style=\"text-align: left;\">Established in 2014, OFFA is a cultural not-for-profit that envisions a community of cultural and artistic diversity with the cinematic arts as a focal point. OFFA produces Oakville\u2019s only independent film festival which is now in its 8th year, and is now a hybrid festival, featuring live and digital events. <b>For more information on this year\u2019s 8th annual virtual festival which is<\/b> <b>set to happen June 23-29th, the longest festival ever at seven days and over 100 films,<\/b><b> please visit OFFA.ca. <\/b><a href=\"https:\/\/www.facebook.com\/theOFFA\/\">@oakvillefestivals<\/a> #OFFAonline #OakvilleFilmFestival<\/p>\n<p style=\"text-align: left;\">If you\u2019d like to learn more about the virtual Oakville Film Festival, speak to any of our organizers, or if you&#8217;d like to plan out an interactive virtual segment or interview, please contact our publicists Front Door PR:<\/p>\n<p style=\"text-align: left;\"><b>Colleen McCourt, Media relations, Front Door PR\u00a0<\/b><\/p>\n<p style=\"text-align: left;\">Email: colleen@strategyplus.ca<\/p>\n<p style=\"text-align: left;\">Cell: 705-358-2006<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=&#8221;https:\/\/youtu.be\/wGxvSD82A64&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;30105&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] OFFA Kicks off 2021 Oakville Film Festival with Vibrant New Brand\u00a0 OAKVILLE, ON\u2014May 13, 2021 \u2014 OFFA, the Oakville Festivals of Film &amp; Art, is thrilled to debut a refreshed brand, creating a visual identity that is bold, colourful and dynamic. With the city of Oakville growing in so many exciting ways, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-promo.php","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OFFA Rebrand Release - Oakville Festivals of Film and Art<\/title>\n<meta name=\"description\" content=\"OFFA is thrilled to debut a refreshed brand that is bold, colourful and dynamic. 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